Jasmine Crowe is one amazing woman. She started feeding people out of her apartment in 2013, every weekend for three years. That alone is amazing.
But then she went further, and truly above and beyond.
Check out the information below. Her company, Goodr, is incredible. Now that she’s partnered with rapper Gunna, the students at Ronald McNair Middle School have access to amazing resources. What struck me the most was that now, the kids at school can bring home dinner or other supplies, no questions asked. If the adults are working when school lets out, these kids can bring home food for their families. To me, that’s a huge weight lifted!
Buckle up, friends. This is going to be a long post. Strong language is used.
Some of you know that I used to buy LuLaRoe (LLR) clothing for two years, from 2017-2019. At the time, I had no clue it was a multi-level marketing company, or MLM.
Now, Amazon Prime Video has released a decent documentary that features the founders, former front office employees, current and former “retailers,” and a few more.
NOTE: I originally set this post to publish on September 20th after having re-watched Episodes 1 and 2, thinking I was going to be able to re-watch all four episodes before the post published automatically. That didn’t happen. It published automatically, and I forgot about it for a few days. I decided to update the scheduling to publish it on September 24th after needing to re-watch Episodes 3 and 4 and make my notes about it. So the updated publishing date is actually September 24th.
Episode 1 – Start Up
I can’t believe the producers of this documentary were actually able to get DeAnne and Mark Stidham on camera! I’d love to know how that conversation went. Wow!
You are the boss of your business! — Hahahahaha. No, you’re not. MLMs are not legitimate small businesses. Period.
One of the commentators is Robert FitzPatrick – Author, MLM Expert – He was interviewed on Roberta Blevins’s excellent podcast, “Life After MLM.” He’s written two books on MLMs.
Independent fashion retailers — No, actually, you’re an independent contractor. And you have to pay taxes!
$5,000 buy-in (Say WHAT?!?!) Holy moly. This one blew my mind. What the fuck? I could do so much with $5,000 – So much!
Selling breast milk to afford start-up costs — Ummmmm. Yeah. That’s absolutely insane. Nope!
A million dollar company to a billion dollar company. — It grew way too fast, and no one was able to keep up. Plain and simple.
Weight loss surgery — What the actual fuck. No, no, no.
Roberta Blevins — Amazing woman! I have a link to her podcast above! She is awesome!
“Why are the leggings wet? Why does the whole house smell like dead fart leggings?“ — Right on, Roberta! Inferior product doesn’t sell!
“LuLaRoe tricked people into joining a pyramid scheme.“
Mark spouting passages from the Book of Mormon — Yeah. Roberta was right. You are/were in a cult!
LLR logo is a pyramid!
DeAnne’s maiden name is “Startup.” Seriously!
DeAnne is the 10th of 11 children. She has a twin sister, Diane.
Mark is one of four kids. Never wanted to work a job or work for a boss. “When you’re an entrepreneur, there’s no upper limit.”
1988 – DeAnne went to a swap meet in California. Bought four dresses from a man. Started booking dress parties. The first party sold 300 dresses. DeAnne did that for 27 years.
She started making maxi skirts after her daughter asked for one. Sold 20,000 maxi skirts quickly. Mark started in production.
2012 – Brittany Hunter from Utah, came and got skirts out of DeAnne’s van. DeAnne and Mark officially formed LuLaRoe, LLC in 2013. The name comes from three of their granddaughters – Lucy, Lola, and Monroe.
What I really liked about LuLaRich was the group of people they interviewed. When I first saw the trailer, I was pretty sure the producers had only interviewed DeAnne, Mark, and both former and current fashion retailers. It was really nice to see journalists and other experts, too! And home office employees that really spilled the tea.
For those who may not know, MLMs have been around for a good long while. The first one in the United States was Nutrilite in the 1940s, and then they were purchased by Amway. Other MLMs include Tupperware, Mary Kay, Pampered Chef, Scentsy, Herbalife, and Rodan + Fields. But there are a lot more – I remember hearing for either this documentary or Roberta’s podcast that there are about 300 active MLM companies in the United States. And many of them have gone global to other countries. Ewwwwww.
What is really being sold is the opportunity.
You can only go about 13 levels, and you surpass the population of the Earth.
Even though MLMs have been around and growing since the 1940s, it’s really exploded in the last 10 years or so. It’s advertised primarily through social media.
Buy it for wholesale, sell it for retail. It’s not get-rich-quick. —- Yeahhhhhh. Right.
Mark: Underutilized resource of stay-at-home-moms (SAHMs). A lot of people of faith attracted to this business. It’s a pure meritocracy.
Meritocracy: Government or the holding of power by people selected on the basis of their ability.
Sam Schultz, DeAnne’s nephew, joined LLR in 2015 as the events director. Part of the same demographic as the fashion retailers. He hired Mario Lopez to present DeAnne with an award. The photos went viral, and 11,000 people wanted to join the company after that weekend.
2016 – LLR made over $70 million, and expanded to a new home office in Corona, California.
Catastrophic growth, corporate tornado.
“Helping families, blessing lives.” — Wow.
Episode 2 – Show Up
LLR created a video called “5 Ways to Finance Your Start Up Costs.” The smallest initial package was $5,000. The largest was $11,000!! Examples: Open an interest-free credit card, sell your breast milk.
LLR home office employees! I honestly wasn’t expecting these people to be interviewed, but it was AWESOME. LaShae is my FAVORITE. Worked at Macy’s originally. She met DeAnne in the hallway, she had Chanel on. She marched her to the warehouse and picked out a few pieces because she wasn’t wearing LLR! She was wearing Chanel!!
Derryl Trujillo came to LLR after working for Steve Madden, and reffing and officiating high school volleyball too. He found the ad for data entry and customer service on Craigslist. He was placed in the email department, which was the first line of defense for the company. They tried to be the filter of the building. Mark and DeAnne were seldom around the office, the window seat had to look out for their cars. The family had six Mercedes vehicles. Eight-five to ninety percent (85-90%) of the sixth floor was the family. No one had a clue to run the company of that size. “Data entry” was a Google Doc spreadsheet. Everyone kept editing it, and things would change second to second!
Creating the compensation plan on the fly.
Onboarding team – Fill out your application for LLR, and you were put into the onboarding queue. The team would call these retailers and let them know they were now a part of the family. Mark had a quota. What do you need to onboard 500 people on a Saturday?
These prospective retailers had the LuLaRoe phone number saved as “LuLaRoe – Life Changing Call.”
The number of retailers just grew and grew and grew. By 2016, there were 15,000 retailers! By the end of 2016, there were over 60,000!!
Unicorn hunting – Because you could only pick sizes and the type of clothing, you never knew what prints you were going to get! There were limited prints, too. It was nuts watching the documentary! I participated in multiple Facebook Lives when I bought LLR from three different consultants, so I understand the frenzy!
They talked about the Leadership Bonus Plan. It went from Retailer to Sponsor to Trainer to Coach to Mentor. There was a huge push to recruit and to buy. Recruiting was emphasized. Roberta purchased $78,000 worth of clothing wholesale, and made $83,000 total. And that didn’t include her business expenses. She made $65,000 in bonuses! It’s really easy to see how lucrative this was!
Social media posts were always supposed to be positive, and then attributed to LuLaRoe! DeAnne would become upset if a post didn’t have the #becauseofLuLaRoe hashtag!
And then there were the LuLaRoe cruises! You had to qualify for the cruises, which meant you had to sell $12,000 worth of clothes per month. That’s crazy! But there are/were people who qualified for 5-6 cruises!
Episode 3 – Blow Up
Mark and DeAnne would go live online. Every single Tuesday, people would tune in! There was so much idol worship and celebrity.
People started realizing that there was a lot of control. A couple of people started putting the pieces together and thinking, “Oh my God I’m in a cult.”
Enter Becca Peter. She sells washi tape online. For fun, she researches LuLaRoe online. The sales tax was strange, that was her first clue.
LuLaRoe takes advantage of these feelings that women have – They want to be great moms to their kids, but also contribute to the household. It’s the opposite of empowering.
Some of these women started involving their husbands in their LuLaRoe world. And then there’s the “retire your husband” thing. I hate that with a burning passion. It’s another control thing!! Paul said it perfectly – It’s devious and sinister! You’re trapped!
Over 80 percent of people have no one underneath them in MLMs. In 2016, 70 percent of LLR consultants made NO MONEY – ZERO.
If everything is possible, nothing is true. It’s all a farce, a fallacy. The documentary didn’t really discuss the cost-sunk fallacy, but it’s true of all MLMs.
Then there’s the gastric sleeve. DeAnne and her sister, Lynnae, were recruiting women to go to Tijuana, Mexico to get the surgery! The group chat was called “Tijuana Skinny’s.” DeAnne got the surgery and is on video where she lost 72 pounds. Courtney Harwood from North Carolina was looking into it, and ultimately decided on the weight loss balloon surgery in the U.S. – She nearly died! And then she was told that the gastric sleeve was the way to go.
Then the number of retailers went up to 90,000. And if you weren’t making money, it wasn’t the obvious over-saturation of sellers, but it was because “you weren’t working hard enough.” How demoralizing is that!?
Roberta opened a box of inventory in 2016, and realized one item was soaking wet – One pair of leggings. A couple of shipments later, there was a horrible smell from the box. When filing a return request, one of the choices was “Stinky leggings.” Seriously! They were selling moldy leggings, and there was product outside, exposed to the elements. The Mentors went to the home office, and it was met with agitation and being dismissive.
The material was changing! The leggings were arriving with holes, or ripping apart after one hour. The material itself was thinner. The company claimed that they weren’t distributing old product, but they were. The design theft was rampant. They told designers to find a print, change two things, and then voila! It’s a new print!
If you complain or criticize, then you’re the loser. It highlights so many insecurities! Negativity is a big no-no. Use the delete button! People were being scolded like children. For most of the consultants, they were used and betrayed. In my opinion, there was also abuse! There was gaslighting and love bombing.
Episode 4 – Toe Up
In June 2017, LuLaRoe changed their bonus structure. It would be based on sales rather than ordering. The checks were cut in half almost overnight.
Complaints were rolling in, and the question of whether or not LLR was a pyramid scheme kept coming up. And then there was the return policy. The company implemented a 100 percent buyback policy. Consultants would get a full refund, and there was no expiration date.
A bunch of people joined, and then a lot of people left. It was a mass exodus. LLR paid over $100 million during that time. Then they reverted back to the original policy with an additional stipulation, and leaders were not eligible for refunds.
News coverage swelled. Social media groups exploded, such as “LuLaRoe Defective.” And then a few people started talking about hiring a class-action attorney. The reason? Withholding approved refunds is illegal.
The case started as a breach of contract case because they changed the buyback policy almost overnight. They started a website called LLR Class Action. The number of people who contacted the attorney was staggering.
There have been dozen of lawsuits filed against LLR, in multiple states. They were sued for defective leggings, and then copyright infringement. The MyDyer lawsuit basically called Mark and DeAnne outright scammers – One claim is that LLR owes them $49 MILLION DOLLARS. LLR is also tied to many LLCs, in multiple states. Many of them were set up simultaneously in 2017.
Then, in January 2019, a civil lawsuit was filed by the Washington State Attorney General. It alleged that LuLaRoe was operating as a pyramid scheme.
Depositions were taken from DeAnne, Mark, Kenny Brady, and Jordan Brady. They have absolved themselves of all blame and/or responsibility. In my humble opinion, they are all fucking scammers and greedy bastards. There, I said it. All of them are awful people. Mark, especially, reminded me of both of my abusive relationships. It’s all about the money!
Israel follows the U.K. and the U.S. in easing restrictions due to a decrease in needed blood supplies. The U.K. made their changes earlier this year to allow more gay and bisexual men to become donors, and the U.S. updated their screening questions in 2020.
The health history screening in Israel has been updated to use gender-neutral wording, and changing the timeframe from 12 months to three (3) months.
While I personally think that the overall restriction should be dropped entirely, I also understand the continued need to protect blood recipients. I have several gay, lesbian, and bisexual friends who have not donated because of these restrictions. Their argument is that blood products are now tested, and have been for years, for human immunodeficiency virus (HIV) and other life-threatening infectious diseases. While this is true – Testing for HIV with the American Red Cross started in 1985 and has been reviewed and updated since then – I’m honestly not sure this restriction will ever be dropped entirely. It’s very rare that HIV Type 1 or 2 will come up after a single blood donation, but it has happened.
If you’re interested in giving blood or other blood products (platelets, plasma), visit these websites for more information.
The structure of the event was a conversation between one of the JMU staff members and David Sheff. Before it started, the JMU staff members commented that “Sheff will share about his family’s experience with addiction. He will also report on findings from the years he spent investigating the disease of addiction and America’s drug problem.”
With David, his family’s experience with addiction was with his son, Nic. He was plagued with anxiety and depression. He was eventually diagnosed with bipolar disorder. However, Nic’s first experience with drugs was marijuana at age 11.
Sheff emphasized that parents can’t do it all. They aren’t their child’s social worker, psychologist, counselor, etc. The sooner that parents intervene, the better.
One topic that came up was “tough love,” Sheff and his wife did not go that route with Nic. Sometimes, it’s successful, but a lot of times, it’s not successful.
Family also sometimes adds to the problem.
One of the best things that parents can do is ask for help, whether that be from a counselor, coach, teacher, or doctor. There are a lot of support groups online, too.
What is Addiction?
“Addiction is the only disease that lets our family members hit rock bottom.”
Addiction is a health problem, not a problem of morals. It’s not bad behavior, either.
It’s a brain disease. We don’t want people to get worse.
Sheff said, “I didn’t know rock bottom had a basement.”
Using the term “bottom” is dangerous.
There are alternatives that work.
For healthcare providers – People don’t want to be addicted. We need more people to be trained to recognize the warning signs. And it’s not just a need for healthcare providers. So many others should be trained as well – Coaches, clergy, teachers, counselors, parents, guardians, and more.
How to Help or Get Help
Early warning signs include isolation, sadness, depression.
Don’t talk to your child or children – LISTEN to them.
There’s also a great, significant need for psychological testing in the substance abuse treatment system. For Nic, he had not had any psychological testing in the 10 years that he’d been in treatment, and that was years ago. After he had the proper psychological testing, he was diagnosed with bipolar disorder, and, more importantly, he hasn’t relapsed since then.
In terms of a healthcare system that treats disease, there simply aren’t enough providers.
“Diseases of despair”
There was a study conducted of pediatricians not too long ago. Nearly 70 percent of them couldn’t recognize a drug problem in a child.
In 2020, 80,000 people died from drug overdose.
Sharp increase: Isolation from lockdown. Also, drugs have normally/usually been social gatherings. Because of the isolation, no one was with them to call 911.
Money has been diverted form support programs to help with COVID-19.
Pharmacological: Brain disease, chemical issues.
Opioid addiction: Meds lower cravings.
Methadone and suboxone – These drugs help people function! It’s almost equivalent to cancer drugs.
Replace shame and guilty with knowledge and hope.
Irresponsible prescribing needs to stop. Educating professionals needs to increase. Not leaving people alone.
Medications must be monitored.
Teenagers: Opioids must commonly found / used in home medicine cabinets.
Identify stressors: It takes a village, support for everyone
Mental illnesses often go undiagnosed or not properly diagnosed, sometimes for years or decades.
Societal problems: No money, no food – Those things, and others, lead to violence. Also consider unemployment and abuse.
Be relentless: Make a million phone calls if you have to.
There have been successful Nurse-Family Partnerships, where a nurse is in consistent contact and communication with a family, offering support and medical assistance.
Teenage pregnancy is a significant factor, too.
A team that works together can help: Write resume, job interviews, proper nutrition, staying at a job.
Support includes making appointments, going to counseling sessions.
There needs to be an increase in and acceptance of harm reduction programs, community resources, needle exchanges.
There’s a JMU graduate who works for a needle exchange program in Tacoma, Washington.
I have not yet read either of Sheff’s books, but I plan to. See the links below for more information.
I received my copy of this book for free from the author. I’m excited to read more from her!
This is Elliott’s debut novel, but you wouldn’t know it. She immerses you in early 18th century France instantly. The hardest part for me was not picturing the movies!
I loved Lea and Audric. I also appreciated Elliott weaving in their families, and their elaborate histories. It was so charming and special, like I was dropped into an actual history book and enveloped in a warm embrace the entire time. I had a really hard time putting it down. It took me a long time to finish it, but every single chapter kept me wanting to read the next one.
I bought Baby Driver (2017) on Blu-ray for Al for his birthday. I’d never seen it until recently, but thought the trailer looked pretty cool a couple of years ago.
From the get-go, I was pulled in and wasn’t let go until the end credits. Edgar Wright is a master filmmaker, and pretty much a genius! I immediately recognized why Al enjoyed this movie so much in the theater. I originally wasn’t interested, and I’m pretty sure I was out of town when Al went to see it. But, my goodness, I wish I had seen this in the theater!
I can’t say a whole lot without creating spoilers, but the music is absolutely top-notch. The cast was expertly picked, and I honestly can’t think of a single person that would have been better than those who were in it.
I want to watch it again soon, and I told Al that Baby Driver is now in my top 10 list of all-time movies. I’m really glad I bought that Blu-ray!
This book went on my Amazon wishlist within hours of her announcing its release date on her podcast, That Smart Hustle.
Then, in March 2020, Kristen made an amazing decision. In part due to the stresses of the coronavirus pandemic, she recorded every chapter of Soulflow, and released one per day from March 20 through April 5. At first, I wasn’t sure if listening to the book would work for me. It’s been YEARS since I’d listened to a book. Think back to books on tape and books on CD from the library. Yeah, that long ago.
But, I dove in. And I was pleasantly surprised how much I enjoyed it. I got a late start in listening to it, so all the chapters had been released by the time I started the Introduction in early May. I found myself listening to multiple chapters per day while working from home. I love Kristen’s voice!
Between May and August, I’ve listened to the entire book twice. I plan to listen to it a third time before the end of 2020.
I know, personal development books get a lot of flack. Trust me, I’ve read a lot of them over the years. But, I feel like Kristen’s book is different. It is personal development, but it also has a lot of her memories and experiences. To me, it’s relatable. This may be in part because she and I are virtually the same age, but I keep coming back to it.
I love Kristen’s energy through this book. I was planning to read some of her fiction work first, but I’m glad I listened to this one first. I’m even more excited now to read her fiction. If her second personal development book is this inspiring and influential to me, I can only imagine what worlds she’s created with her fiction.
I found this on Facebook on July 29, 2020. It was originally shared by Heatherina Lavender on May 25, 2018.
This was utterly shocking to me. I’m ashamed of how shocking it was.
No wonder Americans have issues with eating disorders!
The resounding comment I got when I shared this on my Facebook page/profile was about Polycystic Ovary Syndrome (PCOS). Many of my friends have it, but almost all of them were not properly or appropriately diagnosed for YEARS. And that is completely unacceptable.
I remember learning about PCOS in “Family Life.” I think The Care and Keeping of You, by American Girl, may have covered it? I can’t remember for sure. I also read Girlology multiple times through the library.
Here’s some more information about PCOS:
The ovaries produce an abnormal amount of androgens, male sex hormones that women typically have in small amounts.
Some women do not have cysts in their ovaries with PCOS, and some women have cysts that do not have a PCOS diagnosis.
The most common treatment is medication, but there is currently no cure.
Many women with PCOS have insulin resistance.
Symptoms: Missed periods, irregular periods, excess body hair, weight gain (especially in the belly region), acne or oily skin, infertility, skin tags, dark or thick patches of skin in certain areas.
I’ve included a list of resources at the end of this post.
I’m not a medical professional, far from it. I’m not here to give medical advice. However – Something I completely agree with in this series of screenshots is this: Unless your child is severely obese, there should be no discussion of weight at their doctor visits, especially not in front of them.
Having worked for two different healthcare systems since 2012, I’ve watched the changes in body mass index (BMI), weight management, diabetes, nutrition, and more. It’s been staggering, and a lot of it has made my head spin. I can’t imagine how it feels for people with chronic pain, autoimmune diseases/disorders, and parents!
Also, the way weight is approached needs to change. A good example is what happened to a family member more than a decade ago, probably 17-18 years ago now. They knew full well they were overweight, and never went to the doctor regularly. Well, this family member ended up with a terrible UTI, and needed antibiotics at a minimum. They went, reluctantly, and the doctor advised bloodwork since they were already there at the office. To no one’s surprise, the bloodwork indicated Type 2 diabetes.
But, here’s the kicker. The doctor didn’t say “I want you to lose weight.”
The doctor said, “I’m giving you a week to improve these numbers. Then we’ll re-evaluate.”
This family member went home, started walking more frequently, and started changing their diet. It’s been a slow process, but the doctor was pleased with their progress in that one week. And the progress continued. Their diabetes is now under control, and has been successfully controlled for the last several years. It’s remarkable what that doctor said. It changed the family member’s life!
I mentioned eating disorders (EDs) earlier. I’ve been educating myself on EDs for quite a while now. I personally have never truly experienced or suffered from (or diagnosed with) anorexia, bulimia, binge-eating, or disordered eating, but I know many people who have. It’s mostly women, but I know men who have struggled as well. It’s called a disorder for a reason. Many of my friends, thankfully, have received help.
One blogger who truly opened my eyes has been BeautyBeyondBones. She posts the most amazing and delectable recipes based on her specific eating plan (Specific Carb Diet – SCD – among others), but she has also been incredibly candid about her ongoing journey with ED. She was in treatment, relapsed, and has been recovering ever since.
The other thing I noticed was “thin privilege.” I had to look it up.
In simple terms, it means that I, among others, have never experienced demeaning comments, unsolicited advice, medical discrimination, paying more money for clothes and airline seats, and other shaming instances because I’m “thin.”
Have I gained weight? Of course. I’ve gained about 35 pounds since I met Al in 2010. But, there are reasons why – I graduated from college and wasn’t walking around campus multiple times a day, every day; I started working a job in front of a computer (and that hasn’t changed since 2011, except for getting a sit-stand desk); and I got older. Studies show that a woman’s metabolism begins to slow down at age 25.
If we looked at my BMI, I’m borderline overweight for my height. But, I don’t let that affect me.
Do I struggle with body image? Yes. A lot of it was ingrained in my head from certain family members since childhood, church members, and my ex-boyfriend who was incredibly vain and wanted me to look good for him at all times. I struggled with how to work out properly for years.
Now, in my early 30s, I finally have a healthier mindset. You are not defined by your weight or image. Children are certainly not defined by that. I have vowed to remove this harmful language from my vocabulary!